Bachelor’s degree in Marketing, Business, Communications, IT, or related field (not always mandatory if experience/skills are strong).

Certifications (optional but valued): Google Analytics, Google Ads, HubSpot SEO, SEMrush, Ahrefs, or Moz.

Understanding of on-page SEO (meta tags, headings, alt text, internal linking, schema markup).

Knowledge of off-page SEO (backlink building, outreach, directory listings).

Familiarity with keyword research tools (Ahrefs, SEMrush, Google Keyword Planner).

Experience with Google Search Console & Google Analytics (GA4).

Basic knowledge of HTML/CSS (to make SEO edits or guide developers).